Lifestyle influencer Mpumelelo “Mpoomy” Ledwaba has embarked on a new path in her content creation journey.
In addition to being a popular vlogger with more than 178 000 YouTube subscribers, she now has a podcast.
Called Wisdom and Wellness, it centres on highlighting purpose-driven lives.
You can watch episodes on YouTube and on audio-only streaming platforms.
The premiere episode was an insightful chat featuring TV and radio personality Hulisani Ravele.
The two spoke about growing up in the spotlight, self-care and loving the body that you’re in.
Although the podcast seems to shine a light on mostly celebrities (we spotted Maps Maponyane in the trailer), it also sees her getting to know people whose close proximity to celebrity makes them interesting figures – people such as Rachel Kolisi.
This was a poignant chat because both women know what it’s like to carve a path out from behind the shadow of their famous husbands.
Mpoomy is married to gospel singer Brenden Praise, while Kolisi is married to Springbok captain Siya Kolisi.
Aesthetically, Wisdom and Wellness looks like Jay Shetty’s On Purpose meets Pretty Big Deal by Ashley Graham.
It is a pleasant surprise from what has become the common trope for many podcasts – not just the South African ones – which see just two or three people on camera with a mic in hand.
It also seems that Mpoomy is deliberate about using what’s visually appealing to talk about tough topics.
This may bring her an audience beyond the gospel girls. It will be interesting to see where Wisdom and Wellness takes her brand.