SAMAs announces new TikTok category

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The SAMA's announce new Tik Tok category, with some of our favourite viral jams from the last year. Photo: Supplied
The SAMA's announce new Tik Tok category, with some of our favourite viral jams from the last year. Photo: Supplied

 The 28th annual SA Music Awards gear up for a new category, which is broadening what we view as good and successful art and musicians.

The 28th instalment of the SA Music Awards (SAMAs) has announced a brand-new category for the award show that will take place on August 28. 

Earlier this week, TikTok announced its first collaboration with the award academy called TikTok Viral Song of the Year. As we know, over the last two years, TikTok has become one of the most used social media apps with over 700 million users.  

With all the quoteworthy voice overs, trauma bonding and dance challenges, this category is aimed at giving local artists and songs a platform for recognition for their efforts over the last year. This should come as no surprise as TikTok has dominated the music industry and changed the standards by which we discover and enjoy music. 

READ: Moonga K gears up for his final show in SA

Yuvir Pillay, TikTok’s music operations lead for SA, said that music was an integral part of the platform's DNA, adding: 

We have seen that songs going viral on the platform generally do well on streaming services as well. This plays an important role in the recognition of songs and artists, and influences other areas, such as nominations, chart rankings and sales. We are honoured to have joined forces with an event like the SAMAs that boasts the finest local music talent and contributes to the growth of the music industry.

Echoing his sentiments is Nhlanhla Sibisi, Recording Industry of SA CEO, who added: 

Over the past few years, platforms like TikTok have transformed, influenced and advanced the music business. As we continue to witness this evolution, we wish to celebrate talents and songs that have gained popularity in this manner and encourage the public to vote for the favourites as soon as they can.

Let's look at the list of nominees for this auspicious occasion: 

9umba & TOSS & Mdoovar - uMlando

This massive hit came onto the scene earlier this year, with a dance that made everyone get off of their seats, hop on tables, hold on to dustbins and shake their derrières. This song also brought producer 9umba (Letlotlo-la-bakuena Letlatsa), musicians Toss (Pholoso Masombuka) and Mdoovar (Mduduzi Memela) at the forefront of the music scene after fighting so hard for a seat at the table.  

DJ Karri – Trigger 

READ: Kabza De Small releases new music: Why won't amapiano evolve?

Founder of Braveboy Music, Karabo Mokgara also known as DJ Karri, makes the list with his song Trigger. Representing Pretoria, the song was released over seven months ago, but still seems to be making the rounds on TikTok with new challenges and gestures being made to it almost every day.  

Young Stunna - Adiwele (feat Kabza De Small and DJ Maphorisa) 

Thank the powers of Uncle Waffles because Adiwele made the list as well. The song shot to the top of the charts through Uncle Waffles (Lungelihle Zwane) who went viral after a short clip of her dancing to Adiwele circulated the internet late last year. You couldn’t go to any club without hearing this banger on rotation.  

Other nominees include:

Daliwonga - Abo Mvelo (feat. Mellow & Sleazy & M.J)  

Thozi - Sisonke (feat. Khanyisa, Sphokuhle & Pd Jokes)  

Ch'cco & Mellow & Sleazy - Nkao Tempela  

Major League Djz & Nvcho & Mathandos - Bakwa Lah   

Nomfundo Moh - Phakade Lami   

Dj Maphorisa & Tyler ICU - Banyana  

Costa Titch - Big Flexa   

This new and innovative category is changing the lens through which we view what a successful song and musician is and looks like in the industry today. May the best TikTok challenger win.

READ: Online Tik Tok musician's holy grail or destruction?

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