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The genius rise of Mr Smeg

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Is Mr Smeg's rise to fame a stroke of genius or a a harrowing tale of our plunge into social media delusion
Photo: Twitter
Is Mr Smeg's rise to fame a stroke of genius or a a harrowing tale of our plunge into social media delusion Photo: Twitter

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Influencing is quite the roller coaster career, especially these days, when almost anything can make you famous.

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