Watch | Afro-soul crooner Vusi Nova on his new amapiano persona

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Vusi Nova is romantic but his alter ego Snova is street smart and sings Amapiano. Photo: Supplied
Vusi Nova is romantic but his alter ego Snova is street smart and sings Amapiano. Photo: Supplied

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Singer Vusi Nova has morphed into an amapiano artist. When riding on an amapiano beat, his new moniker is Snova.

The change also saw him add hair extensions to his look and flaunt a more flamboyant style than what people are accustomed to seeing from him.

The move left his fans and social media users puzzled but he couldn’t be bothered. The beloved genre offers a sound he wants nothing more than to explore, and just last week he tried his hand at amapiano with the release of his first single – Shuku Shuku. He will also release an amapiano EP.

READ: Amapiano is breaking borders and records

Vusi Nova is not being done away with, this is simply an addition to his artistic arsenal. Whether it works will remain to be seen with people likening this move to artists like US rapper Snoop Dogg who once released a reggae project under the name Snoop Lion.

Some people have argued that celebrities should avoid these name changes as they never work. Just this year Kanye West official changed his name Ye. However, name changes have also proved to be successful. Consider when legendary singer and songwriter Prince changed his name to an actual symbol.

Snova said: 

I just want to clarify, I’m not changing my name or rebranding…okay maybe there is a bit or rebranding happening. Vusi Nova has an alter ego called Snova who does the yanos.

He explained how musically he wants to branch out and cover more than the Afro-pop, soul and gospel sounds that have become synonymous with his name.

Snova explains his outlook and new approach in the video below:


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Phumlani S Langa 

Journalist

+27 11 713 9001
Phumlani.Sithebe@citypress.co.za
www.citypress.co.za
69 Kingsway Rd, Auckland Park

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