The latest brand to launch a pop-up store is Cadbury, which has opened the doors to its chocolatey world in Sandton City.
The Marvellous Creations store was launched to celebrate the chocolate brand’s latest innovations, which are two new chocolates: Cadbury Dairy Milk Marvellous Creations in Jelly Popping Candy and Cookie Gummy Crunch.
The brightly coloured space is perfect for anyone with a sweet tooth.
Visitors get to pick their favourite toppings (caramel, silver balls, Oreo, berry candy and more) from a wall of yummy treats, mix them up on the Willy Wonkaesque conveyer belt before taking them to the station, where a unique treat will be made for you using Dairy Milk chocolate.
There is no cost for the creation of your treat, per se. The “cost” is the R29.99 you will pay for your slab of Marvellous Creations chocolate, which can be bought at retail stores (and brought to the store) or from the pop up-store.
Once you have a slab of Marvellous Creations, you’re good to go. Each slab will give two people entry into the pop-up store.
The space is not very big and only a few people can visit at a time, but it’s well worth it. The store is on the lower level of the Sandton City shopping centre and is open from 9am to 8pm every day.