Hair influencer Sinovuyo Mondliwa on her journey as a hair enthusiast: ‘I want to create a holistic approach to natural hair care’

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Sinovuyo Mondliwa (PHOTO: Supplied)
Sinovuyo Mondliwa (PHOTO: Supplied)

Before Instagram allowed lengthy videos and introduced IGTV to the world, Sinovuyo Mondliwa only had a minute to showcase how she took care of her natural hair. She took her Instagram videos, moved them to a YouTube channel and now has over 30 thousand subscribers.

DRUM spoke to the businesswoman about how she has gone about cementing herself as a natural hair enthusiast

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“What I realised was that I retain the most information when I experience something practically. I developed a better hair care routine when I started going to natural hair salons. I decided to partner with natural hair salons and have my guests experience the treatments and learn what they could do better at home,” the 28-year-old says.

Sinovuyo has a business named Love Kinks which started as an idea of a natural hair masterclass in 2016. Her business has now grown into more than that and it is not exactly what one thinks of when they hear about a natural hair care business.

“I want to create a holistic approach to natural hair care. The first and most important step is a mind shift. The second is moisture. If a person moisturises their hair every day and then sleeps on a cotton pillowcase, the cotton drains out moisture from the hair. It was important to me to deal with that overnight moisture retention through supplying satin pillowcases first before introducing any other products. Love Kinks will include other products in future,” she explains.

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The Butterworth-born woman also gave us the lowdown on how she takes care of her natural hair.

“I currently wash my hair every 1-2 weeks. I make sure that I do a moisture treatment when I wash. I also do the LOC (Liquid-Oil-Cream) method on wash day. On other days I wake up and spray my hair with water. I then asses what my hair needs and add leave in conditioner, oil or cream depending on what my hair needs,” she says.

Majority of South Africans don’t have to physically go to work and are working from home. Sinovuyo shared two ways in which one can nurture their hair during the lockdown period.

·       Natural hair twists as a protective style. These allow you to chill in your gown all day and not worry about styling.

·       Leaving your hair in its most natural state and length (shrinkage) so it can grow peacefully.

Lockdown is the perfect time to give your hair a breather from all the pulling from braids or styling. Your hair is also something that can be added onto your daily routine list as taking care of your natural hair requires attention and time.

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