Former Miss South Africa Jo-Ann Strauss recently shared a heartfelt post on Instagram in celebration of Breastfeeding Week.
The former Top Billing presenter, who recently welcomed her third child with husband Michael Held, shared a mommy-moment snap in which she emphasised the importance of breastfeeding regardless of how offensive others might find it.
In the snap the 37-year-old former beauty queen can be seen cradling her newborn while breastfeeding her. “Even if it offends you, I'm going to feed my baby whenever and wherever because it's good for my child,” Jo-Ann captioned the post.
“If it offends you, look away. It offends me that it offends you, so there, we're even. I always cover up when I breastfeed in public.”
The mother of three went on to elaborate on how she covers up when breastfeeding in public and had no intention to “flash” her boob.
“I wish society would be less judgmental of women who are doing the most natural thing instead of making them feel unwelcome or awkward,” she added.
“Happy #BreastfeedingWeek— please let’s support women doing the best and most natural thing for their babies. That too is empowering,” wrote Jo-Ann in another post she shared on her Twitter.
According to the World Health Organization, breast milk contains nutrients and supplements which are not found in formula milk, which helps keep a baby healthy.
Jo-Ann Strauss endorses the 100% Breastfed campaign which aims to help new mothers and their families understand the benefits of breastfeeding (regardless of their income and social standing), and to create a supportive community that destigmatises the age-old practice of breastfeeding.
The 100% Breastfed campaign videos were created by Digital Medic South Africa, an initiative of the Stanford Centre for Health Education and the Stanford School of Medicine.
Visit www.100percentbreastfed.co.za for details on the campaign.