SAB’s You Decide outreach programme, developed in partnership with the Department of Trade and Industry and the National Youth Development Agency, is a series of interactive initiatives aimed at helping teens to realise how much better their futures will be if they avoid underage drinking. Its main component is a roadshow that has visited over 512 000 teenagers in over 963 schools since its launch in 2012.
Engaging with various stakeholders including Johannesburg Clinical Psychologists Sandra Brownrigg and Claire O’Mahony from the Sandton Psychology and Wellness Centre, has given SAB better insight as to why teenagers drink and how adults can help guide them.
These tips are incorporate into You Decide community workshops, which assist in educating parents on how to help guide their teenagers to live their best lives. Here is some practical advice for parents and adults on how to prevent underage drinking from taking place on their watch
Research findings provided by the South African Breweries (SAB).