One of the country’s biggest record labels has partnered with Idols SA, offering the winner of season 16 a deal.
Kalawa Jazmee Records will handle the winner’s artists and repertoire (A&R), artist management and marketing.
Nomsa Philiso, the director of Local Entertainment Channels at M-Net, says they are excited about the deal with the record label, describing them as the pulse of local youth culture.
“The new deal with Kalawa Jazmee ushers in a new era of entertainment and growth for the Idols SA contestants and this is an exciting partnership. They have proven to be on the pulse of local youth culture and we have no doubt that the Idols SA winner will find a space that will allow them to thrive and conquer the tough music industry. We also wish to express our gratitude to Gallo Records, who nurtured our previous winners in the past three years with great success."
Kalawa Jazmee has been the home of great South African talent such as Boom Shaka, Bongo Maffin, Mafikizolo, Thebe, Trompies, Busiswa, Zonke and Tamara Dey.
Kalawa Jazmee’s DJ Oskido says the winner will be in good hands at their stable.
“We are excited to bring a Kalawa Jazmee blueprint that has produced new talent that went on to be super stars. We’re looking forward to a new intake of University of Kalawa Jazmee students in a form Idols winner, and to create South Africa’s next star.”
Last year’s winner Luyolo Yiba walked away with R350 000 in cash from Telkom, a Huawei, GT smart watch, a Huawei, Mediapad, M5 Lite tablet computer, a Huawei Wi-fi router and 20GB of Telkom data pre-loaded.
Another R350 000 from Mzansi Magic, a brand-new Ford Fiesta 1.0L Ecoboost from Ford, R300 000 in cash from Old Mutual, R100 000 fashion voucher from Truworths, musical equipment worth R80 000 from Yamaha and a record deal from Gallo Record Company.