He's spent a lot of time behind the scenes of radio, so he knows exactly what makes for a hit.
After years of working as a presenter and DJ, Rofhiwa Bologo, Tholi B to his fans and friends, has released a new amapiano single titled Lala (Love).
The single is in three different languages, English, TshiVenda, and IsiZulu and according to Tholi B, it is meant to pay tribute to the amapiano movement, while also celebrating house music.
He's been working in entertainment for most of his career. He first joined the popular YFM as a presenter and was a DJ as well.
The Limpopo born star joined the 947 team after his departure at YFM and later moved on to Capricorn FM where he became the station manager.
He moved on to work at the Limpopo based radio station's holding company, MSG as a strategist. He is currently working as a radio host at Power FM but he's decided to venture out into the spotlight.
He tells us why he decided this was the perfect time to venture into music.
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A rude awakening...
He left MSG at the beginning of this year and started his own company - an integrated radio and digital campaign agency.
"I started in March and 25 days later the country went into lockdown. It was fine because it's what I wanted to do and I planned for it. Plans don't always workout the way you wanted them to, but it softens the blow if you plan. I didn't plan for the pandemic, but I planned enough to be able to live through it."
He started making music earlier in the year and it was meant to be released months ago, then lockdown happened.
"We weren't able to travel and record but, we didn't pause it, we just continued writing and producing and decided we will get all the vocals together when the time is right and we continued with the music."
Building and growing a brand...
After months in lockdown, he's got a lot of music saved up.
"I'm working with interesting and talented people and I can't wait to share everything we have been working on with the world. This single is just the beginning. After all these years and going back to how I started in the industry, I am concentrating and finding a balance between being the radio guy, the voiceover artist, MC, entrepreneur, the DJ, writer and music producer. We are planning of releasing a full album by the first quarter of 2021, but for now we are just starting you out with this banger."
Love was the inspiration behind the single. "I experienced a lot of love during lockdown. I experienced love and support for my business that I started under lockdown. There are some people that I didn't see coming that showed me a lot of love and support because it was really tough. I experienced it personally in my love life and with my mother and my sister who are in Venda."
There was just something different about the love during lockdown, he says, especially because it was such a scary time.
"But the love made it all better and that's what I want to share with my listeners."
Finding purpose in life...
He went back to radio this year because it's in his blood, he says.
"I started at Power FM in March and it is my way back to mainstream, primetime radio. I think there is still a lot of room for me and I can offer a lot on mic. I still get people that tell me that it was a waste for me to hang the mic and go to management and they miss me on air. But, those are things I had to do and I'm glad I did them. It's never too late, especially if it's a gift and a talent of yours, then it's a part of your purpose in life and this is my purpose."