Rihanna partners with breast cancer survivors for new Savage X Fenty campaign

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 To raise breast cancer awareness, Rihanna has partnered with breast cancer survivors for her latest Savage x Fenty campaign.
To raise breast cancer awareness, Rihanna has partnered with breast cancer survivors for her latest Savage x Fenty campaign.
Dimitrios Kambouris/ Getty Images

Singer and businesswoman, Rihanna, is using her latest Savage X Fenty campaign to shine the spotlight on Breast Cancer Awareness month.

Rihanna has collaborated with three breast cancer “survivors and thrivers”, to model new styles from a capsule collection that will directly benefit the Clara Lionel Foundation, a charity founded by the 32-year old singer.

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The three stars of the campaign are Cayatanita Leiva (34) who was diagnosed with breast cancer at the age of 32 as well as Ericka Hart (34), who was diagnosed with two types of breast cancer at once: HER2-positive and triple-negative.

And the third featured on the campaign is 26-year-old Nykia McKenzi who found a lump in her breast in June 2019.

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Although breast cancer affects everyone, black women are more likely than any other ethnic group to die from the disease, according to the American Cancer Society.

According to a press statement obtained by CNN, with every purchase from the new Savage X Fenty collection, a portion of the proceeds will be donated and split between members of the black community who have been diagnosed with breast cancer.

The other half will be donated to Rihanna's charity, the Clara Lionel Foundation, which funds education and emergency response programmes around the world.

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