Cape Town - Kylie Jenner can earn up $1 million( R12.6 million) for each post she puts on her Instagram.
D’Marie Analytics, who tracks social media numbers, say the 20-year-old mom has developed an 'ad equivalent value to over $1,000,000 per post across her social media portfolio'.
Her social media has resulted in her makeup brand raking in $420 million in sales over its first year-and-a-half, while her Instagram post announcing the name of her now three-month old daughter Stormi Webster is the most liked in history.
Even though Kylie has lesser followers than Selena Gomez and Katy Perry, who are the most followed on Instagram and Twitter respectively, she has higher value because of how responsive her fans are to her.
“Kylie is an undeniable global brand,” said D’Marie's CEO Frank Spadafora in a statement. ”That which may make some roll their eyes ... but the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
The Life of Kylie star has mastered the art of social media, using it to keep fans updated with her romance with rapper Travis Scott, her growing business ventures and bonding sessions with her sisters.