Cape Town - She might be known for being Nasty C’s protégé, but she’s now ready to step into her very own spotlight. Rowlene Bosman, who goes by Rowlene, is working hard to prove herself as a musician in her own right in the industry.
After years of working with A-listers in the country and featuring on various tracks she’s busy with her debut album, set for release in a few months. Move! catches up with her.
IN THE BEGINNING
She grew up in Elsies River in Cape Town and never really imagined herself pursuing a career in music. But the older she got, the more music called to her, like an itch she had to scratch. She dropped first single, Imposter, early in 2015 as an exclusive debut track on radio station, Good Hope FM.
The song quickly gained her exposure and caught the attention of former Free World Music executive, Zyne Marcus. He offered her a contract to work alongside hip-hop artists such as Nasty C, Erick Rush and Tellaman.
When she turned 19, Rowlene decided to spread her wings and moved from Cape Town to Johannesburg to be closer to the musicians she was connecting with.
FINDING HER FEET
Rowlene was signed to Nasty C’s record label, Tall Racks Records. It opened up many doors for her and soon, she was working with a number of South African names like Riky Rick, BigStar Johnson, Tellaman, Gemini Major and of course, Nasty C.
Her collaboration with Nasty C on his hugely successful Bad Hair album saw the song Phases catch the attention of many. Since then, Rowlene’s voice has continued to add a unique soft touch to various hip-hop artists’ tracks. However, she’s determined to show her fans that she’s versatile. “I want audiences to be exposed to the different style of music I am making.
Nasty C has been such a great help and inspiration in my life and career. But I want people to understand that I’m more than the songs SMA or Phases,” she tells us.
“The kind of music I’m focussing on is music that’ll still be relevant throughout the different generations. Like the music I listened to growing up, and in fact, still listen to – Anita Baker, Toni Braxton, Aretha Franklin and now, Adele. They made songs that will be sung by children who haven’t even been conceived yet. And that’s exactly what I want to do.”
Rowlene is in a more mature space now than when she started out in the industry. “It has been an evolution. Now this album has no features. It’s just me. “People won’t always trust what you want to do if it hasn’t been done before. So me doing what hasn’t been done before with me on my own and this type of music, I really had to convince my team to get on board.”
At the snazzy sneak peak of her upcoming album, the 22-year-old songstress gave us a taste of the music we can expect from her debut. But Rowlene is making fans wait until January 2020 for the official launch. “I’m a perfectionist. So as much as the album is basically already done, I want to add final touches and make sure it’s perfect. “I won’t put out mediocre work. It’s not in my nature to do that.”