Following the cancellation of the controversial Africans Unite Concert, musician Sho Madjozi has taken to her social media platforms to explain why she chose not to be a part of it.
In a series of tweets, the musician explained that it was just a ‘marketing ploy’ which would not have made any difference.
“It was so clear that the issue of xenophobia in South Africa was being used more as a marketing ploy by the organizers of the “Africa Unite” concert than as a way to effect real change [sic]” she says.
The concert which was set to take place on 23 November at Hillcrest Quarry, Cape Town and 24 November 2019 at Sun Arena, Pretoria was canned after the call from the Tshwane Entertainment Collective to boycott the show because Nigerian artist Burna Boy who was the headline act had threatened South African rapper AKA during the recent xenophobic attacks in SA.
“That was my worry when I declined to perform. Just from the headline act they chose, it was clear that they wanted a controversial figure more than someone, eg Wizkid, who was engaged in the issue in a constructive way [sic],” Sho Madjozi wrote.
Sho accused the organisers of using the xenophobic attacks to make money and pointed out that artists are able to unite Africa on their own.
“African artists do so much to unite the content all the time without the umbrella of a corporate money-making trick,” she added.