Somizi calls on local up-and-coming designers to design looks for him

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Somizi
Somizi
Oupa Bopape/Gallo Images

  • Somizi calls on designers to design custom outfits for him and offered to pay for the work done.
  • He hinted at season 16 of Idols making a return soon.



The entertainment industry has gone back to ‘normal’ as South Africa moves down the lockdown alert levels. Sitting at level 3 of lockdown has allowed for entertainers to go back to doing what they love while also adhering to the safety regulations.

Read more | Production of 'The River' halted after 'colleague' tests positive for Covid-19

However, not all businesses have resumed and the struggle for them continues. Although retail stores have opened, the world of fashion hasn’t fully opened, and events aren’t being hosted. This means many designers haven’t been able to fully express their creativity.

Somizi, who is known for his extravagant style, recently took to his Instagram page and wrote,

“It’s lockdown and I’ve been struggling with outfits for my shoots. I realised that we are coming closer to the live performances of Idols season 16 and I was like, what am I going to do differently this time in terms of my outfits”, Somizi asked.

This thought led the radio personality to think of an opportunity to give to young and upcoming designers.

“Even if you’re not upcoming and you’re a designer who needs exposure. I thought let me invite fashion designers that would work around my personality”, he said.

Somizi clarified that these designs are going to be specifically for the show and are meant to showcase who he is as a person and as a brand. He then also confirmed that Idols is going to go live very soon, “in a couple of months’ time” and they will be adhering to the Covid-19 safety regulations.

There hasn’t been official word from Idols or the other judges as of yet.

He asked for designers to send him their sketches of outfits.

“Something that says Somgaga, Somizi. I’m also into something simple but has my personality. Put some creativity and thought into it. Every week I want to wear a new designer; unknown designers or a designer that needs me to help push them to another level”, the choreographer said.

The outsourcing and the payment of the material will be taken care of by him.

“I’m doing my part in helping build somebody else’s brand and making this world a better place, one designer at a time!”

See the full video here:


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