Kwaito-star Bonginkosi “Zola7” Dlamini has spoken out about the unfair airtime play that American artists get on TV and radio compared to locals.
Zola says this has been perpetuated by older people in the industry who thinks it’s fine to choose international artists over locals.
“Those artists look richer than us, look better than us, they get more airplay than us. They are more South African than us, unfortunately, on radio and on TV because we simply lack patriotism,” he says.
He says the solution to this predicament is to put local content before anyone as this impoverish creatives. The award-winning artists blames the powers that be for the lack of local content on our platforms.
“Until we conquer TV and change it, so it sends ideas of Africa and South Africa, then the grownups are going to continue to say that the youth is lost. The people who put content on radio are actually grownups who feel the need to hype American music, soapies against the creativity of South Africans.”
The muso then goes on to make examples of how local artists live or die in the states that we’ve come to known of them, with nothing to show for their talents.
“You then read in the newspapers that Brown Dash died penniless. Mandoza lost his R7,5 million house. 12 Zola’s houses got auctioned. It boils down to money. If you don’t put me out there then I’m getting poorer,” he says.
He says huge amounts of royalty monies leave our shores to fill pockets of international acts. Those artists need not even lift a finger in helping our communities, but they’re getting more money.
“But can you imagine how much Samro has to pay Rihanna, Lil Wayne and Jay-Z every year from South African airplay while we’re here? We are the ones who organise food parcels and do all the campaigns but Jay-Z is the one who get the money. He doesn’t need to come here. People worship him here anyway,” he concludes.