He's recently reached a milestone of over 5.5 million views and over three million on his 'meeting' with Nicki Minaj and Cardi B. He hasn't slowed down his work in lockdown and continues to bring fun videos to those who need a bit of a laugh.
Ndivhuwo Muhanelwa, popularly known by his social-media name nochill_god, is a 28-year-old from Venda who is currently in Johannesburg due to his work in the aviation industry.
The online comedian spoke to us about where he gets his inspiration for his online videos and he shared some exciting news about where he sees his content in the future.
“I studied social media marketing at Boston College [Boston City Campus], and so when I went into making these videos I was very aware of the industry in terms of what worked and what did not work. I love making videos, it is a passion of mine that I foresee being a career,” Ndivhuwo explains.
“I started doing memes for No Chill in Mzansi that were circulating around social media. However, I had to change because the industry changes – images don’t get the same amount of engagement as videos. What inspired [me] was the knowledge that I was fortunate enough to gain through my social-media marketing diploma,” he adds.
Ndivhuwo has become quite the prominent face on social media with his Instagram Live videos that are edited to include celebrities. The videos are so well edited that viewers are convinced he indeed has had Insta Live conversations with the likes of Nicki Minaj, Trevor Noah and Will Smith.
“During lockdown I noticed a lot of people are going live, when I would go onto Instagram, I saw everyone would be on a live video. And people are consuming more live videos, [so] I thought let me do live videos with celebrities. The reaction and feedback from people were very good and encouraging,” Ndivhuwo shares.
“The people inspire me. People who love what I do inspire me a lot because at the end of the day, I’m doing these videos for people to consume and when I receive positive feedback, it inspires me to create more content,” he tells us.
When Ndivhuwo is not making videos that make thousands of people laugh, he is a loving person who enjoys spending time with his girlfriend.
“People don’t know I have a girlfriend. This is something I am asked all the time. I’m actually also preparing to be a dad in the next couple of months,” he shares.
Ndivhuwo is a man of many talents and between juggling his daytime job and making time to make his videos, he shared that he holds quite a number of qualifications such as a safety-management diploma, project-management diploma and he’s studying marketing management at Boston City Campus. He has also has won awards for his social-media work.
“I’m always trying to stay informed and to be alert to the things that are happening. Recently I was nominated for best social-media comedian for the African Social Entertainment Awards, which looked at social-media comedians all over the continent, and I won it. Last year I’m also nominated for the media personality of the year and influencer of the year award for the 012 City Awards,” he shares.
“The main reason I push these videos is because I am building an audience for myself so that when I have a business idea I would like to pursue, I have a community of people who would build with me and help me grow. In the next two months I will be launching an app on No Chill, we are currently busy with that and the app is almost done,” he shares.
“We have noticed that a lot of people are talented and they are producing content, but it does not reach a wide audience. This app is going to come as a solution to that but I don’t want to disclose a lot. I currently manage over 100 social-media influencers that are signed under No Chill and they will be on the app so that people may see their work, and I also noticed that when brands look for influencers they struggle so this app will make it easier for brands to find them,” Ndivhuwo explains.
“My future plan is to find myself having an influencer school, where influencers are equipped with information on how to work with brands. I want to help people realise that there are plenty of opportunities online and there is a lot of money online, and I want to help people reach that level of knowledge where they are aware of such things,” he says.