While many companies are buckling under the pressures brought on by the coronavirus pandemic ,business has been thriving for Thobile Ntuli. As more and more consumers tighten their belts, they’ve been turning to the Joburg-based businesswoman to give their old shoes a new lease of life. Thobile hand paints sneakers and high-heeled shoes, turning them into custom works of art.
The savvy entrepreneur has been putting in the hours, she tells us. “I’ve been busy since we went to level 4.But this is my calling. I asked for this. I told God and my ancestors this is what I want,” Thobile says. “It may have taken a long time, but it is happening the way I asked. ”It has taken the businesswoman four years to grow her brainchild, Luthi Creatives. “When I registered the business in2018, I wanted a meaningful name and I thought of my grandmother. “Her name was Luthi and she was very supportive.” Growing up, Thobile didn’t know her dad but her gogo stepped up and made sure she had everything she needed. “ My dad was an absent father.