Even though the country is in a nationwide lockdown, #90DaysWithoutSugar
and #FetchYourBody2020 haven’t faded away. Instead, these hashtags have become motivation
for people to work even harder to stay active and healthy.
The creator of the hashtags, Sam Hlonyana, has had his own weight struggles and admits he tried unrealistic and unsustainable methods to lose weight in the past.
“I have been on every diet out there. I lost weight before but never managed to keep it off. I spent money going on all the new diets and I was frustrated,” Sam tells Move!.
He only started losing weight and keeping it off when he changed his lifestyle to start eating well and exercising.
“The 90 Day Movement started in January 2019 with the #90DaysWithoutSugar challenge. I did my own experiment of going 90 days without processed sugar and foods. I managed to lose 20kg in four months. People started DMing me and asking about the secret behind my weight loss. I created the #90DaysWithoutSugar programme to answer people and help as many as I can to lose weight,” he adds.
The focus of the #90DaysWithoutSugar challenge is mainly weight loss and healthy living.
At the beginning of the year, #FetchYourBody2020 rose to the top of the trends list for those who want to lose body fat or defeat sugar addiction. “It is about people working on fetching their dream bodies. Whether that means running a marathon, benching 200kg or forming a six-pack.”
Sam beams with pride when he speaks about how he has impacted the lives of people by simply changing his own.
“My big hairy audacious goal (BHAG) is to help one million people to defeat their sugar addictions. So, I really feel that I’m close to achieving this BHAG when I see how many people have owned this hashtag and, more importantly, are making healthy living the new norm. I’m so happy many people are finding out that working on habits will transform their health like never before,” he adds.