South Africa’s new low-cost airline finally has a name and is set on taking the skies from 10 December, just in time for the festive season travels.
LIFT is a collaboration between aviation company Global Aviation, Kulula.com founder and former Comair CEO Gidon Novick and former Uber executive Jonathan Ayache.
The name ‘Lift’ was selected after Novick called on the public to put their creativity to the test by suggesting a new name for the airline and after over 25,000 suggestions were received, Lift emerged as the winner amongst ‘UbuntuAir’, ‘Planey McPlaneface’ and ‘Gravy Plane’.
“The name LIFT is the brainchild of eight creative South Africans who participated in the country’s largest ever naming competition‚ where over 25‚000 suggested names were received”, the airline said in a statement.
”Apart from capturing the marvel of the physics of flying‚ the name encapsulates a view of the world and our beautiful country.”
With the naming out of the way, Lift airline has now opened for bookings. The airline will operate on major domestic routes from O. R. Tambo International Airport in Johannesburg to Cape Town International Airport and George Airport on the Garden Route. They hope to also fly from Durban at King Shaka International Airport.
How much will it cost?
The airline has started selling tickets and they aren't cheap. This could perhaps come as no surprise as the airline has promised to offer “proper coffee” on their morning flights and “wine tasting featuring a selection of South Africa’s top wine estates" on afternoon flights.
A price check by Business Insider found that a return ticket can cost up to R4000 over the busier days of the festive season.
Lift Airline's website is now live.