Rihanna is the new creative director at Puma

accreditation

Pop star Rihanna has followed in the footsteps of singer Solange Knowles by being named the new creative director of sportswear company PUMA. The singer was announced the creative director earlier this week. Solange has been PUMA's art director since earlier this year and has released two sneakers under PUMA. The new gig will see Rihanna be involved in creating some new lines of sneakers under PUMA.

Rihanna took to instagram to hint on the new appointment by captioning a picture : "the face you make when you the Creative Director of a sportswear company #PUMA".

She will also be a global ambassador for the brand.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24