Sonto Pooe’s plant-based hair and body products have taken South Africa by storm

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
0:00
play article
Subscribers can listen to this article
Sonto Pooe decided to dedicate her time to turning her passion for hair into a career.
Sonto Pooe decided to dedicate her time to turning her passion for hair into a career.
Supplied

She remembers telling her mother she wanted a career that excited her, like fashion or haircare.

“But after sacrificing so much for my schooling, my mother said, ‘Not on my money’. So, fast-forward a few years and I was a quantity surveyor.”

Read more | This is why I decided to start my own natural hair brand – and how I’m succeeding

Support independent journalism
Subscribe to News24 for just R75 per month to read all our investigative and in-depth journalism.
Subscribe
Already a subscriber? Sign in