‘2020 was supposed to be a new beginning for us’ – Urban Zulu founder on SA fashion post-Covid-19

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Papy Kaluw, the self-taught designer and man behind the Urban Zulu fashion brand, talks to Drum about the art of innovation and starting over again and again.
Papy Kaluw, the self-taught designer and man behind the Urban Zulu fashion brand, talks to Drum about the art of innovation and starting over again and again.

His star was rising – had been soaring for some time – and the man behind the popular South African fashion brand had plans to open a store in the US early last year. 

Then Covid-19 put an end to all that, decimating both small and established brands alike.

“Prior-Covid we had just come back from the US where we had managed to get a place to sell and then that was supposed to be 2020 – we were supposed to launch in April 2020, then we had other bigger plans in South Africa. But then obviously lockdown came.”

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