Fast vs Slow Fashion - Going slow is the way

Woman putting on jeans.
Woman putting on jeans.
George Doyle/Getty Images

What is SLOW fashion?

The opposite of fast fashion (cheap, poorly made clothing), slow fashion is focused on sustainability. It involves buying well-made but slightly more expensive items that will look better for longer. And it means taking care of your clothing instead of throwing items out at the first sign of a tear.

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Embracing the CHANGE

The time for sustainable clothing has come, and many in the industry are embracing the slow-fashion movement. You can adopt the trend too by increasing the longevity of your clothing and changing your spending habits. You just need to adjust your thinking. Here are a few things you can do to start your slow-fashion journey:

·       Buy less clothing by thinking hard before you buy

·       Repair your garments instead of buying new ones

·       Repurpose dated clothing

·       Don’t unnecessarily wash items


Keeping it CLEAN

You don’t need to wash every item of clothing each time you wear it, and you certainly don’t need to have everything dry-cleaned. Dry-cleaning is expensive and most items can easily be washed at home.

  • What to wash at home

Unlined clothes and those that are simply constructed and made out of natural fibres (like cotton and linen) as well as synthetic polyester. All of these fabrics can be washed by hand or in cold water in a machine.

Put your items in a mesh bag before washing – this will help to reduce wear.

  • What not to wash at home

Suits, pleated skirts, clothing made from delicate synthetics – such as rayon or viscose – and some fabric blends. Rather take these to the dry-cleaners as this will help to increase the longevity of your garments.

Most of your clothes can be washed at home, but you just have to read the care label in your clothing to make sure. No single technique or product can take care of every spill or spot, but you can look after most of your garments yourself without much effort or expense.


HOW LONG before it needs a wash?

Here’s a nifty guide to help you figure out when you need to wash your clothing items

All-white clothing after each wear

Bras every two-to-three wears

Blazers every five-to-six wears

Denim every two-to-three wears

Hosiery after each wear

Pyjamas every three wears

Dress, pants and skirts every two-to-three wears

Sweaters every three-to-four wears

Winter coats once or twice a season