When fans love you and want to look or smell like you, it makes business sense to capitalize on that.
And celebs such as Kylie Jenner, Rihanna and Gywneth Paltrow have created empires doing just that.
Local stars have also entered the beauty market with their own ranges.
From Connie Ferguson to Minnie Dlamini and now Amanda Du Pont, we've compiled a list of local celebs who have used their fame to enter the beauty industry.
Connie Body Care by Connie Ferguson
Actress Connie is one of the first local celebrities to tap into the beauty industry. Her range offers a number of body lotions and shower gels for men and women.
MDSkin Care by Minnie Dlamini-Jones
The TV personality launched her skin care essentials range in 2019. It consists of bar soap, body wash and body lotion.
Lelive by Amanda Du Pont
It is the new kid on the block. The Skeem Sam actress has launched a unisex skincare range which offers natural and vegan products.
Black Pearl by Pearl Thusi
With her gorgeous and healthy natural hair, it did not come as a surprise when the actress branched into the hair care business in collaboration with Afro Botanics.
A signature perfume and a hair care range is the rapper's new business venture.
The actress and Real Housewives of Durban star has a skincare range called Crystal Tomato which promotes healthier and younger looking skin.