When he decided to move to the City of Gold, he didn’t think just few months down the line his dreams would come true.
With his newfound fame and success, Deep London tells us he’s relaxing at his place in Midrand while anticipating a call from the magazine he says he grew up reading.
“I couldn’t wait and it feels really exciting to speak with Drum,” he says.
The-28-year-old, real name Lita Kupelo, tells us that he has been in the music industry for almost a decade but things were not really working in his favour.
So, he packed his bags and told his family in Mdantsane, Eastern Cape that, “I am going to eGoli”.
“I came to Johannesburg this year in March to search for greener pastures because I have been doing music for years while in East London but because we don’t have many facilities, it was not easy for me to make it from there. So, I decided to come to Joburg and everything started to work out.”
The musician got his big break through his hit amapiano song, Hamba Wena featuring Buhlebevangeli Manyathi, professionally known as Boohle.
“That song was inspired by my journey on how I moved from doing deep house to amapiano genre, because when I started back in the day in 2013, I was producing mainly deep house music.
“It is my first amapiano song and the reception really overwhelmed me. My dream has always been about making people happy so when I came up with something that makes people appreciate music because it is a universal language, it was fulfilling for me.”
“I am so grateful really because when I see our elderly people doing those dance challenges every time the song plays or on social media, it really touches me. The young ones also which seems cute, it is just saying to me that indeed hard work pays off.”
He tells us that before he became a big deal, he used to send beats to the production of the singer and songwriter, Boohle in hopes of one day working with them.
“Sometimes you meet the right people if you are at a right place and at the right time, I sometimes call it that way because we were busy sending emails to Boohle’s manager and then they liked the beat but when we got to studio, they never chose the beats we have sent to them so instead they chose another beat and that’s when Hamba Wena came.
“Boohle liked my style of production so she just gave attention to the beat so the manager called us and started working with us," he says.
Deep London tells us that the breakthrough of Hamba Wena has seen him reach places he never imagined.
“I have never gone abroad before but through this song I was able to go to Turkey and next year we have a European tour. I also get recognised everywhere I go, even now if I can go to a mall, there will be people who would like to take selfies and pictures, it is so humbling really,” he says.
“And it was my dream to showcase my talent to the world and heal people’s hearts because through music people are able to get distracted a bit. For instance not so long ago as I was playing, some lady came to me to tell me how she found healing through listening to Hamba Wena, after losing her parents.”
And for this festive season, he says he's got a lot of gigs and shows to do all over the country. He doesn’t want to drop the ball or momentum.
“It's not going to be easy, I know but I will make sure that I take care of myself. I don’t drink, and [I will] make sure that on the road we watch out and not cause accidents because it is going to be busy. And also manage my time well.”
He recently dropped another hit, Piano Njabulise in which he featured Murumba Pitch as well as Nkosazana Daughter.
“It is doing well on all streaming platforms, people love it. As we speak we are sitting on like 638k views on YouTube and going.”
“We are also dropping a song called eGoli this coming Friday, which is a song that reflects on my journey of coming to Joburg all the way from Eastern Cape to look for greener pastures, an important story for me to tell.”