It just doesn't have that thing, or so South Africans believe. South Africans are quite passionate about their food and if they don't like something, they'll be sure to let you know.
And this is what happened with Simba, when they asked them to vote on their favourite flavours and tomato just didn't make the cut.
Through their “Choose Me or Lose Me” campaign Simba invited fans to choose which two of three iconic chip flavours – salt and vinegar, tomato sauce and cheese and onion – should survive, and which one should be discontinued.
Ultimately, Simba Salt and Vinegar and Cheese and Onion survived while the tomato is out.
Having been voted out, the classic All Gold Tomato Sauce flavour will no longer be produced but it will still be available in stores for a few months.
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Giulia Iorio-Ndlovu, Senior Marketing Director for salty snacks at PepsiCo says that flavour is what brings South Africans together.
“South Africans have always loved sweet, salty, creamy and tangy flavours. But recently, they are showing interest in meaty flavours, and flavours that evoke our braai culture, such as Shisanyama, Chilli Biltong and Chakalaka.”
This is how South Africa voted on the flavour polls.
1. Cheese and Onion: 539 298 | 44,99%
2. Salt and Vinegar: 195 460 | 37,00%
3. Tomato Sauce: 110 623 | 18,01%