Since the devastating floods hit KwaZulu-Natal, it’s been all hands on deck.
With more than 400 lives lost and thousands displaced, South Africans have rallied around the province, with some donating time, food, money and clothing.
The floods have also affected not just homes, but businesses and schools in the area.
Celebrities have been trying to raise funds for those who have lost loved ones and their homes. One of them is singer and businesswoman Nomcebo Zikode.
She tells Drum that the floods are a national disaster that affected thousands of families and she can only imagine the devastation and the huge and irreversible damage that has been caused to the families as people have been displaced and left destitute.
Nomcebo is the voice behind the global hit sensation, Jerusalem. She says she pledges her time, energy towards the projects, and the full weight of her team in addition to donating money towards aid efforts.
"This problem inherently affects us all, I am in a privileged position where I can lend my assistance with whatever resource or financial commitment I have and with my time and the utilisation of my platform and networks to help others. And this is for this reason that I have established my foundation," she says.
She says everyone in the country is connected and should lean in to it.
"Each level of life comes with challenges and rewards that make it impossible to ignore that we need one another to continue existing. If people in KZN are affected, and I ignore my inherent desire to help, who will help me one day should I adopt such a selfish mindset.
“I am a product of a KZN upbringing and family, we too have been helped by so many, I am a product of the people, who because of their support, I am privileged to be able to make alive from the music that they support. I am nothing without the support of the people. When it falls on me to be in service, I am obligated to help."
Nomcebo, who recently launched her fashion line and perfume range, tells Drum that she hopes that this money will reach those hardest hit, who are left with nothing as a result of these floods.
"It is good that the government and other sectors stand up and lend their aid, however, I cannot stand on the sidelines and do nothing if I have the means to help. I am duty-bound to carry the little that I can and show up for those that I can assist," says Nomcebo.
She says the past two years have been a test of people’s ability to react to disasters, with the pandemic hitting hard in the entertainment industry.
It’s shown that more needs to be done to crackdown on those who are corrupt and only interested in their own enrichment, she says.
"All state resources, all public run entities, and enforcement agencies, we must create ways of monitoring and overseeing that our services reach our people. This is a hard look at what those in public service are doing with state resources and for us to ask the tough questions in efforts to restore order and productivity," Nomcebo says.