While her fans have been waiting for her to drop new music, Barbados singer Rihanna has been busy with other things – including her inclusive skincare range, Fenty Skin.
The 32-year-old – who features rapper A$AP Rocky, singer Lil Nas X and plus-sized model Paloma Elsesser in the Fenty Skin campaign– said your beauty line would be gender neutral and for all skin types.
“Skin is skin, everybody has skin, and everybody should take care of it, so I never approached skincare or making this line from a gender standpoint. I didn't want anyone to feel excluded or be excluded,” she told Vogue.
The Needed Me singer also shared how she was trying to get people into a much easier skincare routine which only comprises three steps and three products: a makeup-removing cleanser, toning serum and a moisturiser-sunscreen.
“I am trying to get people into a ritual. Something that's really simple – three steps. We start there because skincare can get really complicated. It can get confusing, so I wanted to start with something that would be easy to understand so that people can get right to it,” the Bajan beauty said.
“Fenty skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use and that everyone can apply,” she said on her website.
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THE PRODUCT REVEAL Y'ALL HAVE BEEN WAITING FOR!! Here are the FENTY SKIN START’RS— the three steps ya can’t skip in your skincare routine: 1?? TOTAL CLEANS’R REMOVE-IT-ALL CLEANSER ($25 USD) 2?? FAT WATER PORE-REFINING TONER SERUM ($28 USD) 3?? HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN ($35 USD) We made finding a new skincare routine easy with these 2-in-1 multitasking products in a simple 3 step routine— the FENTY SKIN START’RS will brighten skin, snatch pores, and target dark spots—plus they’re clinically tested, clean, vegan, AND earth-conscious. Dropping July 31st exclusively at fentyskin.com (but you can get early access to shop before the drop if you sign up for email!)
The whole range retails at $88 (just over R1 500), but isn’t available for shipping to SA.
While RiRi isn’t the first international artist to venture into the beauty industry, local actress Fundi Zwane recently ventured into the field with her perfume range.