Theo Baloyi and Somizi join forces in creating the #BathuxSomizi range

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It took two years to finalise the BathuxSomizi range.
It took two years to finalise the BathuxSomizi range.

He seems to be in everything. Dancing, presenting, books and being the face of various brands. 

There is hardly any brand that does not want to have Somizi Mhlongo-Motaung (48) in their corner. Recently he announced his partnership with sneaker brand Bathu.

The range consists of four colours Mineral, Gold, Silver, Platinum, and Ruby.

“January last year, I had an Aha moment, and thought, how about we have a mineral range, Gold, Silver, Platinum and Ruby and Theo loved it,” Somizi says.

“Theo went to the drawing board and designed the shoes and later brought the samples, which I loved.” His favourite pair is the Diamond sneaker because of the glittering cover.

“They are all my favourite but what stands out is the Diamond because everyone knows that I am the king of bling. I love stones like tanzanite, diamonds, and rubies. And that’s how the range BathuXSomizi came,” he adds.

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Somizi has supported the brand Bathu since they started, using his own money to buy sneakers and advertising them for free on his social media.

Founder of Bathu Theo Baloyi (31) says he is one of the reasons people fell in love with Bathu. 

“He was always wearing our brand and posting on social media for nothing,” says Theo.

“And people started thinking that he might have shares in the business, but he really supported us because he loved the product as well as the business model,” he adds. 

“So, finally getting into business with him and creating a BathuxSomizi was only a matter of time. It is our way of showing gratitude but also honouring a creative individual who is adored from all walks of life.”

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It has taken two years for the collaboration to happen and Somizi could not be happier about the final product. 

“This is what you call a proudly South African brand. They have helped to create employment for over 180 South Africans and I am excited to grow the already solid relationship.”

Theo started Bathu five years ago from his own pocket. Their first store was at the heart of Johannesburg in Newton. Since then, they have opened other stores across the country and have a large warehouse. Theo says had it not been for the support of celebrities who in the beginning advertised their brand for free, they would not have been where they are today.

“When we started, we had many celebrities who advertised our brand for zero cents, and had it not been for them, our name would not be where it is today.” 

With new sneaker brands popping up, Theo is delighted to see young Africans owning businesses. “That was part of the dream, to inspire other young people from the township like myself, to start their businesses. We need to start reaching an international level where we can sell African culture to the world,” he adds.

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