When he speaks, he always trends. He's either facing the fire of South Africans for some of the things he says about hip-hop, or he's getting praise for speaking his mind.
He's gained a reputation for being outspoken and he's now known as one of the most controversial media personalities in South Africa.
Nota Nhlamulo Baloyi is the director at The Orchard, which is a subsidiary of Sony Music Entertainment, and the managing director at SoFet Urbantainment. He started in the music industry as a rapper who later decided to be behind the scenes and manage artists.
“I fell in love with music when I owned my first music collection at the age of six, it included the likes of Puff Daddy, Notorious BIG and the whole Bad Boy family. As kids growing up in Soweto we would memorise rap songs and change their lyrics. I would get an instrumental to put my own flavour after memorising the lyrics and that’s how I started rapping,” he tells Drum.
He was just doing what other kids were doing in the neighbourhood, until he later realised that music was something he wanted to pursue.
“I hero-worshipped Puff Daddy and my dream was to become South Africa’s Puff Daddy. When I entered the Hip-Hop game my cousin, Sticks was the first solo rapper to release an album in South African history. Over the years I have got the opportunity to see Hip-Hop progress from being seen as an American thing to seeing South Africa finally finding its own sound. We have been able to able to define a sound that resonates with people all around the world such as the likes of HHP and now we have Focalistic is a global export from South Africa.”
Nota is rapper Kwesta's former manager. The two of them announced the end of their professional relationship on social media a while back.
Since then, Nota has gained notoriety for his unpopular opinions on rappers such as Nasty, Cassper Nyovest, AKA, Kwesta and many more. He was recently involved in an alleged physical fight with rapper Stogie T that set social media a buzz.
“There are a lot of people that are uncomfortable with the fact that I am a person with influence and that is why many will do anything and everything to tarnish my name and make me seem like I am a person who targets people randomly. The things I stand for are very clear, I stand for uplifting South African culture and you see this by the kinds of artists I work with. I only have a problem with European and American imperialism that is corrupting our culture and brainwashing our kids.”
He is seen as a mogul within the music industry and has been at the forefront of helping artist's achieve their career goals and dreams.
“The biggest highlights of my career would be setting up Sho Madjozi’s deal with Epic records and also accompanying her to the BET awards where she won her first BET. Another highlight for me would be Kwesta scooping multiple SAMA awards, I played a very instrumental role in that happening. I executively produced my wife’s SAMA award-winning album, Song In The Key Of Love. It was her first SAMA award and she won against continental giants.”
He is married to songstress and Recording Industry of South Africa (RISA) board member Berita and he says that despite the battle he may be fighting outside, he is happy knowing that he is secure at home.
“My marriage has bought me lots of peace, joy and fulfilment and the most important thing is that I don’t need to seek validation from the world. I have all the love and care at home, I care less about my reputation because I know that my character is intact.”