Actress Shonisani Masutha launches a braid collection: 'I wanted to be more than just the face'

Shonisani Masutha. (Photo: Shonisani Masutha Twitter)
Shonisani Masutha. (Photo: Shonisani Masutha Twitter)

From becoming the first African actress to star in a Bollywood series to now becoming the first South African actress to launch her own hair extensions, the Shonisani Braid.

Read More: "Life begins at the end of your comfort zone" - How Shonisani Masutha's big risk payed off when she became the first African actress in a Bollywood series

Speaking to DRUM about her hair extensions, the actress revealed that when she was approached by hair company, Afrotex SA, to become a brand ambassador for their hair, she wanted to be more than just the face of the hair.

Shonisani Masutha. (Photo: Supplied to DRUM)

“For the past year and a half, Afrotex has been sending me hair and I’d post it on my social media networks. One day the head of the company requested a meeting with me where he told me about new hair with superb quality that they wanted me to be the face and name of. I was super excited and I told him that I’d like to be part of the business and not just the face. I wanted to have an input in the design of the hair and the colours and what the hair should look like. They allowed me to and I took it running from there,” she says.

In a statement, Managing Director of Afrotex SA, Minseek Kim, said that the collaboration cames as a result of Masutha’s growing fame and acclaim.

"Afrotex could not think of a better person to collaborate with, Shonisani Masutha has broken borders, having fans from across the African continent as well as the Indian audience," he said. 

And if you’re wondering how different the Shonisani Braid is from other hair extension brands, Shonisani shared that the Shonisani Braid is 31 inches long and comes in 17 different colours.

“The fibre is extremely light and not heavy to wear at all. It is quite unique since there is currently no 31-inch-long braid in the market. It comes in 17 colours and is itch-free. Consumers also have the option to order the hair online and have it delivered to their doorstep,” she says.

Shonisani also revealed that all the hair from Afrotex is free from chemicals, making their braids itch-free and lightweight.

Shonisani Masutha. (Photo: Supplied to DRUM)

Taking to her Twitter page, Shonisani posted a list of the different shops where the braids would be available.

“First things first, HAPPY #ShonisaniBraidLaunch2020 DAY!!!!! Welcome to the #ShonisaniBraidGang ! Tell your friends to tell their friends that the #ShonisaniBraid can officially be found in stores & online at http://afrostrore.co.za #iloveAFROTEXSA,” she wrote on Thursday.

Check out the post below.