Entrepreneurship the answer to high youth unemployment, say blog founder and livestock farmer

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Lindo Buthelezi is the founder of travel blog exploresoweto.com.
Lindo Buthelezi is the founder of travel blog exploresoweto.com.
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It is a day that started being celebrated in Portugal as National Entrepreneurs' Day, but is now popular worldwide.

With good reason too.

In a time when young people are struggling to find work, entrepreneurship is a solution to the economic woes many nations face as they try to recover from the effects Covid-19 pandemic.

Lindo Buthelezi made touring around Soweto a little easier through her travel blog, Explore Soweto.

She started brainstorming business ideas at the start of the pandemic when more people had to use the internet to stay connected.

“Everyone was at home and I was spending too much time on the internet. I came across some businesses that I really thought were interesting and I spoke to my sister and she was, like, ‘Why don’t you start a blog?'

"And I thought, ‘That is actually a good idea because I have editorial experience and have freelanced.’

Read more | Want to go horseriding or find new markets or family-friendly eateries in Soweto? Lindo is the plug

“I go to the places and speak to the owners, and they allow me to take pictures and videos. And that’s is how I show people what is available in Soweto, what is happening here in Soweto.

“So, it is restaurants, lodges and B&Bs, and then on the other side of it there is also like sporting places, recreational places and community development places, it’s just [about] showing different parts of Soweto through media like video and written stories.”

She says today Explore Soweto has branched out and will be launching a Soweto Farmer’s market on 27 November 2022.

"So now we will be bringing the online Soweto community into [real life] by having a physical event where the vendors of Soweto and across Gauteng can come and sell their goods, clothing, produce, etc."

Lindo advices young people to consider entrepreneurship as a career option.

“The job market is in shambles in South Africa, the economy is not doing great and a lot of people may have certain skills and sources sitting at home without jobs.

"What I have seen from entrepreneurs in Soweto is that a lot of them have found themselves in a similar situation where they were retrenched from work during the covid-19 lockdown period and they started with the little they had."

Read more | Limpopo-born entrepreneur wants the whole world to experience the yummy goodness of mopane worms

Dineo Mohlabe, who has become a successful farmer in seven years, echoes Lindo's sentiment.

“I was always passionate about farming, but at first my family thought it was just a dream and wanted me to have dreams like other girls. But in my heart, I knew what I wanted and told myself that one day I will follow my dream.”

In 2015, she moved out of home with a cow given by her late grandfather, Fight Motupa as she had found her own place.

“I knew that my grandfather had trust in me as he always encouraged me to pursue farming as a career.”

She now. with her fiancé, run a farm with goats, sheep, cattle, pigs and broiler chickens in Trichardtsdal.

Dineo Mohlabe
Dineo Mohlabe living her dream in her farm.


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