From the archives | Meet the Johannesburg make-up artist who can turn herself into any superhero

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Chelsea Keta is known as TikTok's shape shifter as she uses her creative make-up to give life to cartoon characters.
Chelsea Keta is known as TikTok's shape shifter as she uses her creative make-up to give life to cartoon characters.
Chelsea Keta

She can turn herself into anyone she wants to be. With the stroke of a brush, she's can go from being Mystique in X-men to Captain Marvel. 

In fact, she can be any superhero – or villain she wants to be. Just with a dab of make-up. It's a form of self-expression that's earned her 381K followers on Tiktok and has made her one of the 100 TikTok content creators chosen for its latest programme.

Johannesburg make-up artist Chelsea Keta (22) honed her skills as a teenager and now uses make-up for more than just beauty. She gives life to some of the biggest comic characters.

“Growing up I was very artistic. I was interested in painting and sculpting but then later when I started using social media, I started making videos where I was doing my normal make-up. The older I got, I became a bit more creative. I joined TikTok in 2019 and my account quickly grew as I was doing creative make-up and body painting,” she tells Drum.

Chelsea says she loves creative make-up because it allows her to be anyone and anything that she wants to explore.

She was recently announced as one of the 100 content creators to be part of TikTok's rising voices programme. It will run for six weeks and content creators will go on a boot camp that will help them master their craft and monetise their account.

Read more | A day in the life of a make-up artist

“I managed to be chosen because I do content that is different, and I try to inspire people to be creative. I have also been very consistent in terms of my content on TikTok, and I have been able to draw some attention to the creativity in South Africa.

“I am very passionate about TikTok because of the platform that it gives creatives. I also receive more opportunity via the app and use it in order to showcase my skills and talent.

"Make-up is all about the freedom to express yourself. As an artist, it wasn’t enough for me to do regular make-up. I feed into my creativity and I try to show the different cartoon and animated characters that people love and know. People love seeing that kind of content and they react quicker to content they recognise.”

Chelsea believes it's become easier for creatives to get their work out there because of social media and says apps like TikTok give people a huge platform to be recognised and launch their businesses.

“It's so much easier now and you are not restricted in terms of audience you are able to reach people globally. It's very important to be digitally present when you are looking for exposure.”

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