The meaning behind the black-and-white photo challenge

This challenge, in particular, follows the violence against women in Turkey and around the world.
This challenge, in particular, follows the violence against women in Turkey and around the world.
Layla Bird/Getty Images

Instagram is the latest social-media platform to be swept up in a new challenge. Women all over the world have posted black-and-white pictures with the hashtag #ChallengeAccepted.

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Many women posted their snaps as an ode to women and as a way of empowering the next. A different chain message is passed on to whomever the poster feels is a strong woman in their life.

“Hi! I was careful to choose who I think will meet the challenge, but above all I know who shares this type of thinking. Among women, there are several criticisms; instead we should take care of each other. We are beautiful the way we are.

“Post a photo in black and white alone, written ‘challenge accepted’ and mention my name. Identify 50 women to do the same, in private. I choose you because you are beautiful, strong and incredible. Let’s love each other [sic]”, one of the chain messages reads.

However, there’s more to the challenge than just empowering the next woman.

Femicide is a huge issue in South Africa and many countries around the world. This challenge, in particular, follows the violence against women in Turkey. An Instagram page, which has since taken down its posts, shed light on what is happening in Turkey at the moment.

“A deeply Conserved government has discouraged/strangled outcry, activism and awareness surrounding the issue. Then came this year… The combined effects of deepening toxic masculinity, social media trolling, a tanking economy and Covid-19 quarantines have led Turkish women into their bloodiest year on record [sic],” the post read.

It then went into detail about how a university student, Pinar Gültekin, was beaten, strangled and buried in a barrel.

This original message was somehow lost along the way, but many people have made an active effort to change their captions in hopes of spreading the message.

The black-and-white photo challenge has been a challenge for some years, taking on a different cause each year. In 2016, which is when the challenge is believed to have started, it was all about raising awareness for cancer.

Here are more posts explaining what the recent viral challenge is about: