'I want to make people see beer differently' – SAB’s new brand director on leading in a time of crisis

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South African Breweries (SAB) recently announced its appointment of Sphe Vundla to the position of Corporate  Brand Director.
South African Breweries (SAB) recently announced its appointment of Sphe Vundla to the position of Corporate Brand Director.
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When Drum meets Sphe Vundla, he’s been in his new position as SAB Corporate Brand Director for a couple of months.

It’s a stunning accomplishment and a role that was, he says, “essentially created for me”. And the 35-year-old is clearly having fun with it.

He's been promoted three times since he joined the brewer in 2018 – that’s a promotion each year. So what exactly does this new role entail?

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