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Choosing a company name for success in digital era: Expert tips

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You brainstorm company names, coming up with one that perfectly encapsulates your business model and unique selling point – only to find that the name is already taken on the worldwide web.

Then you pick another. And another. So, you play around with hyphens, tweak the spelling of your business. Sound familiar? Before you commit to a name, bear in mind that a few simple mistakes can hamper your digital marketing efforts and some shrewd moves can increase your chances of your brand gaining traction in cyber space.

Remember, too, a unique domain name is not everything. We’ve all seen words that look odd when they are put together as a URL, like childrenswear.com or teacherstalking.org (more examples of funny company names here). In this piece, marketing and internet experts share their tips for choosing a company name that sets your business up for success. – Jackie Cameron

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