Advertising watchdog heads for business rescue

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Johannesburg – The board of the Advertising Standards Authority (ASA) has voluntarily commenced business rescue proceedings and will be placed under supervision in accordance with the provisions of the Companies Act.

The ASA board said it took this decision to allow time for the process of restructuring the organisation, while reviewing and rebuilding its funding model.

ASA is a self-regulatory independent body, established by the marketing, communications and media industries and is mandated by those members to regulate against unfair and misleading advertising which could compromise consumers and impact unfairly on competitors.

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