Global advertising growth set to slow after best year since 2010

(File)
(File)
Shutterstock [http://www.shutterstock.com]

The world’s advertisers have had their best year of sales growth since 2010, propelled by digitisation and major events like the FIFA World Cup and US mid-term elections, according to a study released on Monday.

Industry revenues this year have grown 7.2% to $552bn across 70 countries analysed, IPG Mediabrands SA’s research unit MAGNA said. A fast-growing US economy, spending of $4bn on US election campaigning and rapid expansion of developing markets such as India and China underpinned the expansion.

Ad spend growth is expected to slow to 4.7% next year due to economic and political uncertainty, the maturity of digital media and a lack of major events, MAGNA said.

Digital media advertising has been growing more than expected this year and is set to make up half of all ad spend as soon as 2019, the analysis also showed.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

ZAR/USD
17.00
(-0.09)
ZAR/GBP
21.24
(-0.12)
ZAR/EUR
19.14
(-0.13)
ZAR/AUD
11.81
(-0.13)
ZAR/JPY
0.16
(-0.20)
Gold
1774.74
(+0.03)
Silver
18.05
(+0.01)
Platinum
808.00
(+0.25)
Brent Crude
42.78
(-0.79)
Palladium
1914.01
(+0.62)
All Share
54521.90
(-0.17)
Top 40
50179.89
(-0.26)
Financial 15
10150.02
(-0.64)
Industrial 25
76554.73
(+0.52)
Resource 10
50138.02
(-1.24)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
I'm not really directly affected
18% - 1592 votes
I am taking a hit, but should be able to recover in the next year
23% - 2084 votes
My finances have been devastated
35% - 3129 votes
It's still too early to know what the full effect will be
25% - 2257 votes
Vote