Fantinel's Prosecco bubbles in SA wine industry

(Supplied)
(Supplied)

Cape Town - Authenticity is a very good starting point in the wine industry, according to Dr Marco Fantinel, group president of Italian sparkling wine producer Fantinel.

Of Fantinel’s range of wines available in South Africa, its Prosecco - an Italian sparkling white wine - is the fastest-seller.

"We are relatively new in the market in Africa and want to build a presence in the best markets, including hotels and safari lodges, on the continent," Fantinel told Fin24 on Monday during his visit to the Mother City.

"We are to create a wine brand identity. We did not come here in a rush, but rather to do a good job with branding, especially our Prosecco."

Fantinel has rapidly expanded across Africa since its launch on the continent in March last year and has an office in Kenya, for instance.

Apart from South Africa, it is doing well in Kenya, Uganda, Ethiopia, Tanzania and Zanzibar, the Seychelles, Mauritius and Nigeria.

“We should start soon in Morocco, Cameroon, Ghana, Egypt, Mozambique, Angola and Botswana,” says Dr Fantinel, who is a descendant of the founder.  “And further expansion is in the pipeline,” he said.

From its headquarters in Tauriano Fantinel runs its presence in 90 countries.
 
“Over the years, Prosecco has become synonymous with the elegance of the Italian lifestyle. Its everyday appeal is one of the very reasons it has surpassed sales of Champagne in some markets of the world,” said Fantinel.

- Fin24

ZAR/USD
17.07
(-1.88)
ZAR/GBP
21.72
(-1.62)
ZAR/EUR
19.91
(-1.38)
ZAR/AUD
12.09
(-0.44)
ZAR/JPY
0.16
(-1.41)
Gold
1859.43
(-2.34)
Silver
22.68
(-7.07)
Platinum
839.00
(-3.83)
Brent Crude
42.24
(+0.55)
Palladium
2222.00
(+0.93)
All Share
54247.81
(+1.84)
Top 40
50127.05
(+2.04)
Financial 15
9588.13
(+0.19)
Industrial 25
74229.70
(+3.26)
Resource 10
53508.98
(+1.08)
All JSE data delayed by at least 15 minutes morningstar logo
Company Snapshot
Voting Booth
Do you think it was a good idea for the government to approach the IMF for a $4.3 billion loan to fight Covid-19?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes. We need the money.
11% - 1352 votes
It depends on how the funds are used.
73% - 8802 votes
No. We should have gotten the loan elsewhere.
16% - 1941 votes
Vote