Elon Musk deleted a tweet in which he shared an incorrect report that Tesla had outsold all other luxury automakers in the US.
The Tesla chief executive officer shared an article Thursday written by a Forbes contributor that incorrectly said Tesla had become America’s No. 1 premium auto company.
Forbes has since amended the story and clarified that the earlier version had compared Tesla’s global deliveries with US-only sales for Daimler’s Mercedes-Benz, BMW’s namesake brand and Toyota Motor Corporation's Lexus.
Tesla doesn’t report its US sales on a monthly or quarterly basis like all other major automakers in the market, so it’s difficult to tell how much ground the company is actually gaining on Mercedes or BMW on American soil. But at least one of the two German giants has given Musk credit for starting to make an impact.
"Tesla is now ramping up their volumes, and it’s putting pressure on that market segment," Bernhard Kuhnt, chief executive officer of BMW North America, told Bloomberg News in an October 2 interview.