Johannesburg - The world’s biggest music streaming platform, Spotify went live in South Africa on Monday night.
The service officially launched in the country on Tuesday and marks the first time Spotify will be available on the African continent.
With over 159 million active users, including over 71 million Spotify Premium subscribers, Spotify offers a choice between an ongoing free ad-supported music service and a fully featured, ad-free subscription option.
Spotify will rival music streaming services already operating in the country with the likes of iTunes from Apple, Google Play Music, and Deezer.
The service costs around the same as rival services at R59.99 for the premium package.
Spotify allows users to stream music on a free tier with adverts which play between streaming songs.
The Spotify app is available now in the Google Play Store for Android phones and the App Store for iOS devices.
Spotify allows users to browse, curate playlists, build music collections and share music with friends.
Spotify offers 35 million songs all available to both free users and subscribers, including local and international music.
“Spotify is very excited to announce our launch in South Africa. We have had the continent in our sights for a while and are finally able to offer South African fans access to all the music they already love on Spotify, while helping them to enjoy, discover and share new music from both local and international artists simply and easily.” said Michael Krause, Spotify’s managing director for Europe, the Middle East and Africa.
In addition, Spotify offers a range of hubs including Workout, Chill, Party, Focus, Gaming, Sleep, Dinner and Kids.
Spotify’s default setting for data streaming in South Africa is 24kbps, to allow for less use of data when not streaming on a WiFi network.