Tencent and WWF announce digital partnership

Living Planet Report - WWF
Living Planet Report - WWF

Johannesburg – Tencent and conservation group WWF on Friday announced a partnership to develop digital-based ecological projects to create what has been termed “beautiful China” in the Guangdong-Hong Kong-Macau Greater Bay Area.

The themed projects will use digital technology to create exhibitions in public spaces in the area, including conservation awareness and wildlife protection. 

The initial phase of the collaboration will focus on “igniting public awareness of ecological conservation, nurturing conservation talent and combatting internet-based illegal wildlife trade”.

“By bringing together the physical and virtual worlds, and a series of vivid interactions, members of the public will be able to learn more about the stories behind the local wildlife,” said Tencent in a statement.

Landmark buildings and sculptures will be transformed into digital art exhibitions, allowing citizens and tourists to view the work as they stroll along Shenzhen Bay.

“When they scan the landmarks with the 'QQ app' on their phones, beautiful scenery will be reflected on their screens, dolphins frolicking in the sea and birds flying freely in the sky, integrated seamlessly into their surroundings,” Tencent said in a statement.

Naspers holds a 31.2% stake in Tencent.

* Fin24 is part of 24.com, a division of Media24, which is a subsidiary of Naspers.

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