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Fizzy drinks maker bitter over sugar tax

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A study found that a 20% tax on sugar-sweetened beverages results in the reduction in obesity of 3.8% in adult males and 2.4% in females. (Photo: iStock)
A study found that a 20% tax on sugar-sweetened beverages results in the reduction in obesity of 3.8% in adult males and 2.4% in females. (Photo: iStock)

London - Soft drinks giant AG Barr, maker of Scotland's famous Irn-Bru fizzy drink, slammed the British government on Tuesday over its proposed sugar tax against obesity, as it reported falling sales.

Barr - whose brands include carbonated drink Tizer and Rubicon juices - said there had been a move towards sugar-free drinks in the face of "negative media coverage" of the sector.

"We believe this proposed tax is a punitive and unnecessary distortion to competition in the UK market which will be very complex, expensive and difficult to implement," the company said as it announced a drop in sales.

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