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Musk's newest Tesla electric to aim at middle market

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Elon Musk, CEO of Tesla.
Elon Musk, CEO of Tesla.

New York - Tesla is set to unveil the Model 3, its long-anticipated pitch to middle class drivers and a key component in SA-born founder Elon Musk's vision to mainstream the electric car.

Tesla Motors, until now a purveyor of luxurious all-electric cars with equally luxurious price-tags, plans to sell the Model 3 for $35 000, half the base price of the flagship Model S.

The Model 3 will be unveiled at Tesla's Design Studio in Hawthorne, California, on March 31.

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