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Plain tobacco packaging makes smoking cheaper - study

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Cape Town - South Africa's R30bn tobacco industry could see profits dive and consumption increase through the proposed introduction of plain tobacco packaging, a study has revealed.

In the light of World No-Tobacco Day last week, Health Minister Aaron Motsoaledi vowed to strengthen the Tobacco Products Control Act implemented in 1999, which bans all advertising, to fall in line with the World Health Organisation (WHO) Framework Convention on Tobacco Control.

The biggest change would see plain packaging on cigarette products in an effort to drive down the incentive for people to smoke.

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