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Hedderwick joins Joffe at Long4Life

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Famous Brands group CEO CEO Kevin Hedderwick (Supplied)
Famous Brands group CEO CEO Kevin Hedderwick (Supplied)

Cape Town – Former Famous Brands CEO Kevin Hedderwick has joined Bidvest founder Brian Joffe at Long4Life, after the company listed on the Johannesburg Stock Exchange in April 2017.

Hedderwick has joined the firm as chief operating officer, starting on Monday. Joffe is CEO, while former Nedbank chief operator officer Graham Dempster is its chairperson.

Long4Life is an investment holding company, which is seeking superior returns on investments with a lifestyle focus. “These could include businesses in the beauty, outdoor, sport, retirement villages, and restaurants, among other sectors,” it said in a statement this year.

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