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Adidas' new 'Mr Perfect' faces hurdles

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(iStock)
(iStock)

Frankfurt - Adidas' incoming chief Kasper Rorsted faces major challenges when he takes over as the global sports brand's new CEO later this year as the company struggles to catch up with arch-rival Nike, analysts say.

Investors feted the announcement that Adidas had successfully poached the 53-year-old Dane from consumer chemicals giant Henkel, with the group's shares the biggest gainers on the Frankfurt stock exchange.

"The reaction on the stock market speaks for itself," said a spokesperson for Union Investment, a fund that is one of Adidas' 20 biggest shareholders.

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