#BlackFriday deals not limited to food and tech - survey

Cape Town - More retailers are joining the Black Friday sales promotion year-on-year, according to the SA Council of Shopping Centres (SACSC).

Its research also found that category offering on Black Friday deals is not limited to food and technology. A clear contribution of fashion and apparel, jewellery and accessories and home and decor tenants are also participants in the sales promotion.

Another trend it found is that regional shopping centres are offering flat rates on parking and even free parking on Black Friday.

According to the SACSC, in 2016 the Black Friday promotion was dominated by supermarkets and electronic store sales that offered customers deals up to and over 50% off selected instore items.

Supermarket chain Checkers, for example, upped its sales for the 2016 Black Friday promotion with over 40% more product offering than in 2015, according to marketing director Neil Schreuder.

"The response to the sales was overwhelming for many shopping centres, with over 71% of the respondent shopping centres reporting that they had the highest influx of footfall year on year with an average increase of up to 13% in the month of November," said the SACSC.

Its survey illustrated a fashion and apparel offering component that came through both in 2015 and in 2016. Approximately 33% of tenants in regional and super regional shopping centres participated in Black Friday sales in 2016 compared to only 4.4% of tenant participants in 2015, indicating a growing trend across all retail categories.

"In South Africa, consumers who were still new to the promotion supported many retailers in 2015 Black Friday but 2016 saw growing crowds across shopping centres throughout the country as retailers increased their offering or took part in the promotion for the first time," commented the SACSC.

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