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Kidswear set to continue its boom

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Cape Town - One clothing trend which seems to be following a steep upward growth curve, is the kidswear category.

Technavio, an international market research company, forecasts the sector’s growth to be more than 6% by 2020. This percentage far surpasses the anticipated growth in the women and men’s wear sectors for the same period.
 
This boom appears to be in stark contrast with the overall clothing sector’s performance, especially locally. South African consumers are cash-strapped. This was evidenced by the retail industry’s results from the last fiscal year, with most local retailers reporting tiny or or even negative like-for-like growth margins.

Charl Cronje, managing director of Ackermans - which reported positive like-for-like numbers over the past five years - attributes the slow-down to macro-environmental factors.

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